Tag: Coffee

Getting my coffee in Riyadh

I went to my local cafe shop in Riyadh and had the melodies of "Con Te Partiro" in my ears. It was a pleasure seeing life getting gradually back to normal. A couple not so far from me were laughing. A man smoked a Cigar as he was flipping through his phone. A woman was ...

Transition

Now a new chapter begins. As old pages fold, and new pages are written, one must approach the changes with caution. As the battle comes to an end and new battles arise, I want to make peace with the past. To salvage the beautiful part and to let go of the ugly. Same applies to ...

“We are the choices we make” campaign by Nespresso is a marketing piece of art! Here’s why.

The new marketing campaign launched by Nespresso a few days ago is a true work of art. It features three local Colombian coffee farmers( Humberto, Luis Miguel, and Esteban) sharing their personal stories and how Nespresso's community mill helps them reach their ultimate life goals. I am mainly interested in the Ad covering Humberto's story ...